The new color is Glowing Yellow
Pantone creates three new shades to raise awareness about climate change and to save the reef from extinction. Among these is Glowing Yellow, the most popular bright yellow of the moment. In addition to the orange coral, or Living Coral as you prefer to call it, there is a yellow species, the Dendrophyllia cornigera, which also lives in the Italian seas and which, unfortunately, in recent years has seen a decline of about 40% due to the climate change and overfishing.
Glowing Yellow, Glowing blue and Glowing purple are the three Pantone shades that are inspired by the brilliant nuances of corals in their last moments of life and that have the task of no longer ignoring this disastrous abyss situation. fluorescent just to address the current and “incandescent” theme of global warming. To highlight, among the three shades, it is certainly Glowing Yellow, a bright yellow, lighter than the shade of the sun and a bit less bright than the neon.